Using location data to understand the offline impacts of online efforts
Advertisers today are recognizing the importance of location-based marketing in driving foot traffic to stores. When it comes to understanding the offline impact of digital media campaigns, traditional metrics are not enough. Location intelligence presents an optimal solution for bridging the digital and physical worlds.
Industry Dive interviewed marketing experts about how location data helps better understand consumer behavior and attribute campaign spending more efficiently.
Read the Industry Drive eBook endorsing HERE to discover:
- How new technologies are boosting the accuracy of dynamic data
- How dynamic and static location data together create a digital representation of the world
- How to leverage precise location data for better online-to-offline attribution
- How privacy-sensitive users can be incentivized to share their location with businesses
- Location intelligence solutions from HERE
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