On-demand Webinar

UniMap: the new era of mapmaking

Digital maps just took a huge leap forward. No longer used only for embedded navigation systems, they now enable automakers to deliver use cases like advanced driver assist systems (ADAS), highly automated driving (HAD) and intelligent speed assistance (ISA) compliance, among others. But, producing and maintaining a map from trillions of data points across multiple sources is no easy task.

HERE has worked with leading automakers like BMW for three years to build UniMap – a revolutionary, highly automated mapping technology that offers solutions to these challenges. In this webinar, Leen Balcaen, Vice President of Product Management at HERE Technologies, will discuss the impact of recent advancements such as UniMap on automotive technology and the industry as a whole.


Watch the webinar on demand to:

  • Learn how UniMap aligns all SD, HD, and ADAS data into a unified digital representation of reality
  • Discover the challenges of integrating sub-systems and updating maps for a successful highly automated driving system implementation
  • Explore the technical details of UniMap's Map Object Model and how it aligns different data types


Speaker:

Steve Harding, Director of Global Product Management, HERE Technologies

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