White Paper:
Putting AI to Work for Audience Segmentation
Find out how location, combined with AI and machine learning, enhances advertising and marketing practices, including: media buying and planning, audience analysis and campaign performance, dynamic creative optimization, marketing automation, and more.
Read the white paper to discover:
- Location data's importance in AI-driven segmentation
- Where AI and machine learning stand in media practices
- Use cases for location data and AI in segmentation
- How HERE location data can be layered into a whole range of advertising practices
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