White Paper

Relevance is everything

Improve advertising efficiency and ROI with location data from HERE

The advertising industry is rapidly changing, requiring more personalized and contextualized approach to understand consumer behavior. Location data plays a key role in orchestrating this change and unlocking new revenue.

Our mission is to give advertisers and publishers a more contextualized understanding of the world and how consumers move through it.

Download this free white paper to learn how you can make your campaigns more efficient by:

  • establishing an emotional connection with your customers and understanding their real-world behavior
  • improving audience segmentation, location targeting and campaign attribution
  • creating more personalized media and advertising experiences
  • optimizing media channels like programmatic TV, OOH, mobile advertising, in-car advertising, etc.

Get your white paper now

Learn how location data improves advertising efficiency