White Paper published by HERE Technologies

Relevance is everything:

Location insights deepen customer engagement

How can brands use location technology to create relevant and authentic customer experiences?

Understanding location and its connection to customer behavior is key to increasing the effectiveness of marketing and advertising campaigns and creating more refined audience segmentation models. Innovative brands and marketers are looking for deeper location insights to contextualize consumer movements and habits in the world around them.

HERE Technologies noted as the world’s leading location platform by Ovum and Counterpoint Research*, shares with this free white paper a perspectives on how location ties to emotion and how marketers can improve the quality of location insights to create relevant and authentic customer experiences across physical with digital worlds.

*Souce: Ovum and Counterpoint Research annual indexes