The Marketer's Guide to Buying Location Data
How well do you know your target audience? Are you reaching it in the most efficient and effective way possible?
Location intelligence-driven advertising can provide a deeper and more valuable insight into consumer behavior. With accurate and precise location data advertisers can analyze consumer movements and build segmentation models based on real-world places and geometry. This eGuide will tell you how to pick the right sources of location data in order to significantly cut ad spend and improve campaign effectiveness.
Download the eGuide to discover:
- The main challenges of buying location data for audience segmentation
- 7 questions to ask when buying location data for audience segmentation
- Solutions from HERE Technologies
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