eGuide

The Marketer's Guide to Buying Location Data

How well do you know your target audience? Are you reaching it in the most efficient and effective way possible?

Location intelligence-driven advertising can provide a deeper and more valuable insight into consumer behavior. With accurate and precise location data advertisers can analyze consumer movements and build segmentation models based on real-world places and geometry. This eGuide will tell you how to pick the right sources of location data in order to significantly cut ad spend and improve campaign effectiveness.