Lorem ipsum dolor

Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit

On-demand webinar

Accelerating your SDV journey: key insights from HERE and Omdia


This webinar unveils the result of a global software-defined vehicle (SDV) readiness survey conducted by HERE Technologies in collaboration with Omdia. With responses from more than 600 automotive leaders across 8 countries, our research defines a new, unbiased maturity framework for SDVs, and reveals where the industry truly stands.

Key topics and takeaways:

  • Discover the four SDV maturity phases, grounded in real-world data
  • See how global players are advancing and where regional strategies diverge
  • Understand which phase is perceived as the tipping point for innovation, value, and competitive edge – and discover how to reach it
  • Learn how OEMs move from basic connectivity to autonomy by prioritizing SDV features at each stage
  • Explore how OTA updates, virtualization, and continuous integration accelerate SDV development
  • Find out what’s required to shift from simple connectivity to full ecosystem integration

Whether you're laying the groundwork or pushing the frontier, this session will help you benchmark your strategy, align investments, and stay ahead of the curve.

Speakers:

  • Maitê Alves Bezerra, Senior Principal Analyst - SDV, Omdia
  • Nicolas Legros, Director, Product Marketing, HERE Technologies
  • Laurel Davis-Lyons, Senior Director, Head of Industry and External Affairs, HERE Technologies (Moderator)

Watch now

Thank you!

Thank you for signing up

Our advertising specialist will be in touch with you shortly.

In the meantime, discover how precise location data and data science can improve your advertising campaigns.

Looking for an individual consultation?

Simply fill out the form to get in touch.

A free consultation allows you to:

  • Discuss your unique business needs with an advertising data specialist
  • Learn how we can help you make a greater impact with your advertising
  • Explore how you can gain better insights from improving your audience segmentation, location targeting and campaign measurement

Watch a video

Find out more, through alternative content types to enhance engagement and capture digital body language.