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HERE Directions
San Jose

Date: October 16, 2025

Time: 9:00am - 1:00pm PDT with demo rides to follow

Location: Club Auto Sport, 521 Charcot Ave,
San Jose, CA, 95131-1118


Bringing together business leaders and industry experts, this year's event will explore the theme "Competing in the software-defined, AI-powered automotive future". And with Chinese automakers setting a blistering pace in the sector, the question is: can Western automakers keep up?

Here's what you can expect:

  • Gain valuable insights into global regulations and how automakers stay compliant while innovating across L2 and L3 of vehicle autonomy

  • Get an exclusive look at the latest innovation from HERE and Amazon Web Services (AWS), which helps automakers achieve significantly faster software development cycles

  • Experience our latest technologies first-hand during test rides of new cars

  • Engage in meaningful conversations with senior decision-makers and influencers from leading automakers, system integrators and technology providers


Agenda

9am - Registration and breakfast

9:30am - Welcome

9:40am - "Global insights and trends" with Bill Schumacher, HERE

10am - "Location and safe automation" with Jeremy Leval, HERE

10:30am- Break

10:45am - "AI roadmaps for OEMs" with AWS

11:15am - "Getting competitive in the UX" with HERE

11:45am - Fireside chat on accelerating SDV innovation with HERE, AWS, and ecosystem partners

12:15pm - Closing and questions

12:25pm - Lunch

1pm - 3pm Demo rides and experiences

Secure your spot now to join us at this exclusive event. Space is limited.

We look forward to welcoming you to HERE Directions San Jose.

Register today

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