HERE Directions
San Jose
Date: October 16, 2025
Time: 9:00am - 1:00pm PDT with demo rides to follow
Location: Club Auto Sport, 521 Charcot Ave,
San Jose, CA, 95131-1118
Bringing together business leaders and industry experts, this year's event will explore the theme "Competing in the software-defined, AI-powered automotive future". And with Chinese automakers setting a blistering pace in the sector, the question is: can Western automakers keep up?
Here's what you can expect:
- Gain valuable insights into global regulations and how automakers stay compliant while innovating across L2 and L3 of vehicle autonomy
- Get an exclusive look at the latest innovation from HERE and Amazon Web Services (AWS), which helps automakers achieve significantly faster software development cycles
- Experience our latest technologies first-hand during test rides of new cars
- Engage in meaningful conversations with senior decision-makers and influencers from leading automakers, system integrators and technology providers
Agenda
9am - Registration and breakfast
9:30am - Welcome
9:40am - "Global insights and trends" with Bill Schumacher, HERE
10am - "Location and safe automation" with Jeremy Leval, HERE
10:30am- Break
10:45am - "AI roadmaps for OEMs" with AWS
11:15am - "Getting competitive in the UX" with HERE
11:45am - Fireside chat on accelerating SDV innovation with HERE, AWS, and ecosystem partners
12:15pm - Closing and questions
12:25pm - Lunch
1pm - 3pm Demo rides and experiences
Secure your spot now to join us at this exclusive event. Space is limited.
We look forward to welcoming you to HERE Directions San Jose.
