On-demand webinar

EV confidence: charging, value and the ownership experience

Across the US and Europe, EV adoption is increasingly shaped by more than infrastructure growth alone.

In this session, experts from HERE Technologies and SBD Automotive discuss findings from the HERE-SBD 2026 EV perception research and examine how charging quality, value for money and everyday practicality are influencing driver confidence.

The discussion explores why improving charging infrastructure does not always translate directly into stronger purchase intent and why the overall ownership experience is becoming increasingly important as EV markets mature.

You'll learn:

• How charging perceptions and EV confidence are changing across the US and Europe
• Why charger quality and infrastructure balance matter as EV markets mature
• How value for money and everyday practicality are influencing EV consideration
• Why more chargers won’t necessarily improve EV adoption

Speakers:

• Robert Fisher, Senior Consulting Manager, SBD Automotive
• Jeremy Young, Director of Solution Management, HERE Technologies

Moderator:

• Aakanksha Pasrija, Global Product Marketing Manager, HERE Technologies