eMarketer Webinar: Location Intelligence
eMarketer’s Meet the Analyst webinar series presents Location Intelligence—How Marketers Can Adapt to the Evolving Privacy and Data Landscape. Watch this webinar to learn about:
- The various ways marketers are using location data today
- How consumers feel about location sharing
- How new government regulations may impact data collection
Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies, joins the conversation around the 29 minute mark and gives valuable insight on how to improve campaign performance through real world geometry.
View the webinar now on demand.
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