White paper based on a recent MarTech webinar sponsored by HERE Technologies
Location data strategies to improve customer experiences
It’s no secret that consumers are more likely to buy from a company offering personalized experiences. Yet many digital marketers still don’t understand how to use location data to deliver relevant offers.
Download the Location data strategies to improve customer experiences white paper to discover how location-powered innovation throughout the entire customer journey results in a remarkable experience that boosts brand loyalty. You’ll also discover:
- The best ways to increase customer engagement and create personalized experiences
- How refined segmentation techniques can reduce waste and improve campaign ROI
- How adsquare used HERE location data to drive foot traffic to Subway stores
- The strategy Glympse uses to improve the customer journey
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