Challenge:

As a result of COVID19, there had been a massive slowdown in our target industries and lockdowns resulting in lack of high-impact marketing events. 

The challenge was to then put together a cost-effective program that will:

• Drive Value: Generate new business leads from existing pipeline and look-alike accounts engagement 
• Increase Reach: Increase reach through scalable online channels and ABM programs, as in person meetings/ visits are not possible  
• Boost Trust: Influence brand credibility and trust

Solution:

Contributors from many different Customer, Product and Brand teams came together under the project ownership of the APAC Revenue Marketing team to create our first-ever analyst-partnered co-marketing program. The association with Frost & Sullivan (F&S) and ABI Research not only added credibility to HERE’s thought leadership but also reinforced campaign content to be independently valuable resources.

This was a yearlong cross-functional and multichannel program with powerful multi-industry engagements including:

• 4x location tech co-branded webinars targeting T&L, Retail, Automotive and Public Sector with Stanimira Koleva and Christoph Herzig as HERE speakers; co-promoted through owned and paid channels.
• Silver sponsor to F&S’s Intelligent Mobility Summit - With Stanimira Koleva and Cyril Leman sharing the panel with Nissan, Bosch, Grab and BMW; we also launched the automotive and emergency response eBooks at this event.
• 4x co-branded eBooks and blog posts exploring the future of fleet management, connected driving, intelligent mobility and emergency response in APAC; with customer references